Sign in to unlock AI Chat and more features

Destination Loyalty and preference to Oman: Examining the Influences of Tourists’ Demographics

Abstract
The aim of this study was threefold: 1) to investigate the tourists' loyalty and preference towards Oman tourism destination; 2) to assess the impact of destination preference on destination loyalty; and 3) to examine the potential differences in tourists' loyalty and preference across different demographic groups.A self-administered questionnaire was developed and a sample of 300 inbound tourists...
View PDF
Keywords
Demographics
Preference
Loyalty
Advertising
Business
Marketing
Statistics
Demography
Sociology
Mathematics
Sustainable Development Goals (SDG)
Decent work and economic growth


pdf file

Destination Loyalty and preference to Oman: Examining the Influences of Tourists’ Demographics
pdf file

Destination Loyalty and preference to Oman: Examining the Influences of Tourists’ Demographics

Abstract
The aim of this study was threefold: 1) to investigate the tourists' loyalty and preference towards Oman tourism destination; 2) to assess the impact of destination preference on destination loyalty; and 3) to examine the potential differences in tourists' loyalty and preference across different demographic groups.A self-administered questionnaire was developed and a sample of 300 inbound tourists...
View PDF
Keywords
Demographics
Preference
Loyalty
Advertising
Business
Marketing
Statistics
Demography
Sociology
Mathematics
Sustainable Development Goals (SDG)
Decent work and economic growth


pdf file