Sign in to unlock AI Chat and more features
استغلال الفقر في الإعلانات الخيرية: تحليل مقارن متعدد الوسائط لإعلانات بيت الزكاة المصري في عامي 2017 و 2023
References:
17
Abstract
In Ramadan 2017, the advertisement of Bait Al-Zakat Al-Masry received an intense backlash for its poverty porn approach, which used disturbing images that invaded the privacy of the poor, pictured them in vulnerable situations, and depicted them as helpless individuals whose survival depends entirely on donations.As a result, the charity changed its advertising strategy for its Ramadan 2023 campai...
Keywords
2023
Article
Open Access
2-Y Citation Average
0.002
Language
استغلال الفقر في الإعلانات الخيرية: تحليل مقارن متعدد الوسائط لإعلانات بيت الزكاة المصري في عامي 2017 و 2023
References:
17
Abstract
In Ramadan 2017, the advertisement of Bait Al-Zakat Al-Masry received an intense backlash for its poverty porn approach, which used disturbing images that invaded the privacy of the poor, pictured them in vulnerable situations, and depicted them as helpless individuals whose survival depends entirely on donations.As a result, the charity changed its advertising strategy for its Ramadan 2023 campai...
Keywords
2023
Article
Open Access
2-Y Citation Average
0.002
Language