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The Role of Technological Innovation in Improving the Egyptian Hotel Brand Image.
Citations:
3
References:
81
Abstract
Despite the formidable significance of technological innovation and brand image in the hotel industry.Literature has revealed limited research into this aspect, especially in the Egyptian hotel industry.Less research examined the antecedents of customer satisfaction and loyalty to technological innovation.This study aims to investigate the role of technological innovation in improving the hotel br...
Keywords
Sustainable Development Goals (SDG)
2022
Article
Open Access
2-Y Citation Average
0.34
Language
Country
The Role of Technological Innovation in Improving the Egyptian Hotel Brand Image.
Citations:
3
References:
81
Abstract
Despite the formidable significance of technological innovation and brand image in the hotel industry.Literature has revealed limited research into this aspect, especially in the Egyptian hotel industry.Less research examined the antecedents of customer satisfaction and loyalty to technological innovation.This study aims to investigate the role of technological innovation in improving the hotel br...
Keywords
Sustainable Development Goals (SDG)
2022
Article
Open Access
2-Y Citation Average
0.34
Language
Country