Integrated Marketing Communications as a Key Strategic Element to Improve Value Co-creation for Customers of Egyptian Tourism Companies

References:

17

Abstract

‫المشاركة‬ ‫تحسين‬ ‫في‬ ‫(النشر))‬ ‫الدعاية‬ ‫اإلعالم،‬ ‫اء،‬ ‫الشر‬ ‫نقطة‬ ‫عند‬ ‫العرض‬ ‫األحداث،‬( ‫االستقصاء‬ ‫أسلوب‬ ‫باستخدام‬ ‫الميدانية‬ ‫اسة‬ ‫الدر‬

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Keywords

Business

Tourism

Key (lock)

Marketing

Element (criminal law)

Value (mathematics)

Co-creation

Computer science

Geography

Political science

Computer security

Archaeology

Machine learning

Law

Sustainable Development Goals (SDG)

Decent work and economic growth

2022

Article

Open Access

Institution

Hospitality and Tourism, Applied College, Taibah University, Saudi Arabia.,

Hotel Management, Faculty of Tourism and Hotel Management, Suez Canal University, Ismailia 41522, Egypt,

Administrative and Financial Sciences Department, Applied College, Taibah University, Saudi Arabia.

2-Y Citation Average

0.26

DOI

https://doi.org/10.21608/sis.2022.144044.1062

Language

ar

Country

Egypt,

Saudi Arabia

Integrated Marketing Communications as a Key Strategic Element to Improve Value Co-creation for Customers of Egyptian Tourism Companies

Journal of Tourism, Hotels and Heritage

Siham Abotaleb, Ahmed Elnagar

References:

17

Abstract

‫المشاركة‬ ‫تحسين‬ ‫في‬ ‫(النشر))‬ ‫الدعاية‬ ‫اإلعالم،‬ ‫اء،‬ ‫الشر‬ ‫نقطة‬ ‫عند‬ ‫العرض‬ ‫األحداث،‬( ‫االستقصاء‬ ‫أسلوب‬ ‫باستخدام‬ ‫الميدانية‬ ‫اسة‬ ‫الدر‬