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Consequences of Customer Value Co-creation in Restaurants
Citations:
1
References:
43
Abstract
Many hospitality enterprises nowadays seek to engage their customers in the process of value creation.This study investigated the concept of co-creation of the dining experience and its outcomes.It aimed to: (1) examine the direct effects of co-creation of dining experience on perceived personalization, brand love, customer satiation, and switching behavior, (2) test the direct effects of both per...
Keywords
2020
Article
Open Access
2-Y Citation Average
0.276
Language
Country
Consequences of Customer Value Co-creation in Restaurants
Citations:
1
References:
43
Abstract
Many hospitality enterprises nowadays seek to engage their customers in the process of value creation.This study investigated the concept of co-creation of the dining experience and its outcomes.It aimed to: (1) examine the direct effects of co-creation of dining experience on perceived personalization, brand love, customer satiation, and switching behavior, (2) test the direct effects of both per...
Keywords
2020
Article
Open Access
2-Y Citation Average
0.276
Language
Country